Released on: May 5, 2008, 7:29 am

Press Release Author: Sensei, Inc.

Industry: Healthcare

Press Release Summary: Sensei for Weight Loss is the Only Commercial Weight-Loss
Program to Receive Award and Recognition by Health Care Industry Leaders at March
25th Ceremony in Orlando

Press Release Body: Sensei, Inc., a title=\"Sensei Inc. a Humana joint venture\">Humana joint venture, was among 22
healthcare industry leaders honored during URAC's Best Practices in Consumer
Empowerment and Protection Awards competition. The nationwide competition attracted
entries detailing innovative and proven programs that are empowering consumers to be
more active participants in their health care. Other Winners included, Aetna, Inc.,
BlueCross BlueShield and Eli Lilly and Company.

"The fact that Sensei for Weight Loss - launched just five months ago -- was among
such a distinguished list of innovative leaders singled out by URAC has provided a
tremendous validation for us," said Dr. Robert Schwarzberg, president and CEO of
Sensei, a pioneer in mobile and Web-based wellness solutions based in Boca Raton FL.
"Sensei was the only commercial weight-loss program to receive this honor, and
being recognized by the leaders in the health care industry truly distinguishes us
from our competitors in the weight-loss industry," he added.

style=\"font-weight:bold\">Sensei for Weight Loss empowers consumers to make
lifestyle changes that lead to long term weight loss. The program is not focused on
diets or dieting, instead it helps consumers learn to incorporate small changes in
their everyday life that help them lose weight and keep it off. Sensei was
developed by physicians, nutritionists and behavioral psychologists. It uses expert
content and intelligent applications to develop a tailored program for each consumer
based on their unique likes, dislikes and lifestyle. The program is delivered
through the mobile phone and Web, in essence turning a consumer's cell phone and PC
into their own personal digital coach (PDC) that is with them throughout the
day providing the support and encouragement they need to make healthier choices.
"For employers facing rising health care costs and declining productivity due to
weight-management problems, as well as for consumers in search of long-lasting
results, Sensei for Weight Loss represents a practical and sustainable solution,"
said Dr. Schwarzberg.

"The Best Practices awards and conference is an opportunity for leaders in health
care management to find out what premier companies are really doing to advance
consumer protection and empowerment," said Alan Spielman, URAC's president and
CEO. "This is a first-of-its-kind conference with national scope that includes
entries from health care management organizations big and small, across the health
care spectrum."

About Sensei, Inc.
Headquartered in Boca Raton, FL, Sensei Inc. is a developer of innovative mobile and
Web-based solutions that motivate and empower consumers to take charge of their
well-being. Future programs that are planned include solutions for diabetes,
hypertension, smoking, cardiovascular risk, stress and asthma. For more
information, visit www.sensei.com

About URAC

URAC, an independent, nonprofit organization, is well-known as a leader in promoting
health care quality through its accreditation and certification programs. URAC
offers a wide range of quality benchmarking programs and services that keep pace
with the rapid changes in the health care system, and provide a symbol of excellence
for organizations to validate their commitment to quality and accountability.
Through its broad-based governance structure and an inclusive standards development
process, URAC ensures that all stakeholders are represented in establishing
meaningful quality measures for the entire health care industry. For more
information, visit www.urac.org.

Web Site: http://www.sensei.com

Contact Details: Sensei, Inc
2300 Glades Road
Suite 220 West
Boca Raton, FL 33431
561 208-4480